What are the top designer bang trends that you should consider in 2025? We have selected the top 10 luxury bag brands that are most sought after, most talked about and most importantly loved. These handbags have the potential to become the next “IT Bag” and if not, they will still be around for some time. They’re trending in 2025 and I think they’re also the best investment you can make right now.
How did we select the top 10 designer bag trends in 2025? We based our extensive research on:
- Most gossiped about online
- Highest positive reviews
- Highest positive ratings
- Trending on social media’s
- Top engagement rate
- Most searched on search engines
1. Chanel 25 Bag

Released as part of the Spring Summer 2025 Collection, the Chanel 25 Bag is named after the year of launch. The Chanel 25 Bag has joined the permanent collection like the Chanel Classic Flap Bag and the Chanel Boy Bag. Its future is very exciting; this handbag is already loved by many fashionistas and celebrities around the world. The design is practical, chic and structured. And that’s why it’s on the #1 rank in our top 10 designer bag brands in 2025. The price starts at $6,000 USD. The Chanel 25 Bag is the most popular summer 2025 bag, but it can be worn in all season.
Launch date: 2025
Starting price: $6,000 USD
2. Louis Vuitton Cookie BB Bag

Louis Vuitton Cookie BB It’s a new bag and it already has been well received in the fashion world. The Louis Vuitton Cookie Bag is crafted to be light-weight and it offers a multi-adjustable handle. It also comes with a golden chain for shoulder carry. There is also a wrist-inspired carry option. I also love the half-moon shape, but it actually resembles a fortune cookie. This bag is truly an unique piece. The original size Louis Vuitton Fortune Cookie Bag was launched in 2023, but the leather and the BB version was launched in 2025. The price starts at $2,710 USD in Monogram Canvas.
Launch date: 2025
Starting price: $2,710 USD
4. Goyard Petit Flot Mini Bucket Bag

When I first discovered the Goyard Petit Flot Mini Bucket Bag at Goyard’s Instagram page, I felt instantly in love. I already adore the medium-size, but the new Petite size is truly a cute piece. It’s perfect for everyday use; the bucket size can fit more than you think. You can carry it by hand and also on the shoulder. I think with all the cuteness, this Goyard Petite Bucket Bag deserves to be on your wish list. The price starts at around $2,100 USD.
Launch year: 2025
Starting price: $2,100 USD
5. Dior Toujours Vertical Tote

Released as part of the Cruise 2025 Collection, I think in terms of daily chicness, the Dior Toujours Vertical Tote wins the race in 2025. Adorned with the Macrocannage motif, which is ultra chic and everyone can see that. It comes with a DIOR charm. It has a bucket-bag-like shape yet, it’s not. It’s a perfect functional tote with a double handle. The interior can fit a lot too. The small size starts at $3,700 USD.
Launch year: 2025
Starting price: $3,700 USD
6. Fendi Baguette Mini Bag

The Fendi Baguette Bag is not a new bag, but the ‘mini size’ is a new adventure for 2025. The Fendi Baguette Mini Bag has the exact same feature, style and details like the original version. I personally think it’s super cute. It’s ideal if you want a smaller bag, but also perfect if you’re not very tall. Choose the Fendi Baguette Mini Bag in the iconic Brown FF jacquard fabric bag if you dare. The price starts at $2,500 USD.
Launch year: 2025
Starting price: $2,500 USD
6. Celine Nino Bag

The Celine Nino Bag is your latest bag hunt. There is a “teen” size as well (aka mini size). This bag was released in late 2024, but you can carry it as a 2025 bag. I think the Celine Nino Bag is perfect for several reasons. First it’s streamlined and clean; the body is minimalistic, which is what Celine handbags originally stand for. Secondly, they equipped the iconic Triomphe logo on the front. This Triomphe logo is instantly recognizable and chic. It comes with a top handle too or a strap for shoulder carry. This bag is ideal for work or chic events. It can also be your everyday bag of course. The price starts at $3,450 USD.
Launch year: 2024
Starting price: $3,450 USD
7. Gucci Softbit Shoulder Bag

Launched in early 2025, the Gucci Softbit Shoulder Bag has it all – it’s large in size, it features the signature horsebit hardware. It’s aesthetic and functional. It has a magnetic closure to help you secure your belongings. I love the size; if you need a big bag, this will be it for the year 2025. And there is also a detachable pouch on the inside. The Gucci Softbit Shoulder Bag does not come with a shoulder strap. However, the double handles are long enough for shoulder carry. The price starts at $3,650 USD.
Launch year: 2025
Starting price: $3,650 USD
8. Loewe Basket Bag

For 2025, the Loewe Basket Bag is the perfect pick if you want a “Basket Bag”. The Loewe Basket Bag was initially launched in 2019, but there were several updates since then. Just take a look at this bag, how can you not love it? It features long and short handles for multi carry options. You can rest the bag on your shoulder. And I absolutely love the Anagram logo on the front. According to Loewe, the material used is iraca palm leaves, which has been harvested in Colombia. The Loewe Basket Bag is made in Spain. This beautiful bag is the cheapest in our top 10 designer bag brands in 2025 list. The price starts at $690 USD.
Launch year: 2019
Starting price: $690 USD
9. Miu Miu Adventure Bag

Did Miu Miu just discontinue the Adventure Bag? That’s crazy, because the bag is so popular. Launched in 2024, the Miu Miu Adventure Bag is true glam. It’s priced around $3,900 USD. There are 4 sizes, but I love the lighter structure and the classic and charming appearance of this. And by the way, you can use it as your daily companion.
Launch year: 2024
Starting price: $3,900 USD
10. Chloe Mini Marcie Flap Bag

Chloe’s iconic bag is the Marcie Bag. The Chloe Mini Marcie Flap Bag is so stunning that I had to feature it. It has a boho chic feeling yet the metallic logo piece feels very modern. It can be carried on the shoulder and it features a flap. The price is also reasonable; it starts at $1,499 USD.
Launch year: 2025
Starting price: $1,499 USD
So what do you think? Should we add a new bag to this top designer bag list? Let us know in the comments…
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